<p>SEO has a reputation for being a dark art. For small sites it mostly isn't — it's a handful of fundamentals done consistently, plus the patience to let them compound.</p><h2>Write for one query per page</h2><p>Each page should answer one clear question. When a page tries to rank for everything, it ranks for nothing. Decide the question, then make the title and first paragraph answer it directly.</p><h2>The boring checklist that works</h2><ol><li>A descriptive <strong>title tag</strong> under ~60 characters.</li><li>A <strong>meta description</strong> that reads like ad copy, not keywords.</li><li>One H1, then a logical H2/H3 outline.</li><li>Real alt text on images.</li><li>Fast load and clean mobile layout.</li></ol><h2>Speed is ranking</h2><p>Search engines reward pages that load fast, and so do humans. If you only fix one thing this quarter, <a href="/blogs/make-it-fast">make the page fast</a> and let everything else follow.</p>